Few brands have built a world as recognizable, enduring, and culturally powerful as Ralph Lauren. In this episode Pete sits down with Patrice Louvet, President and CEO of Ralph Lauren, to talk about the characteristics of this iconic brand which have fostered longevity, and maintained its relevance through each new generation of customers. Patrice shares his journey from Procter & Gamble to Ralph Lauren, the differences between the two, and why Ralph Lauren is ultimately more than just about selling products: it’s about selling emotion, imagination, and a point of view. They talk about the balance between dreaming big and executing with discipline, Ralph Lauren’s ongoing brand elevation strategy, connecting with younger consumers, and the opportunity to create richer brand experiences together with Nordstrom. It’s a conversation about one of fashion’s great success stories—and what it takes to keep a truly iconic brand moving forward. Thanks for tuning in to episode 119. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.